Sunday, April 27, 2008

Preetam's blog posting, all this money invested and the fact that we still have to see a sustainable business model for online video got me thinking: it always takes us sometime to realize that the new is not old and the fact that it is not the old makes it new. It is still a hybrid experience when consuming video; content is still being pushed at us and we have also recently been enabled to pull it. The powers behind that push are trying to become relevant in the pull economy. NBC has Hulu, ABC has a look-alike, so does Fox and CBS thinks it is being a little different by focusing on the live streaming experience… they don't get it. Things are a lot different in the pull economy… audiences are increasingly attention deficient and they don't guarantee you anything…. they have youtubillian options out they… so your question naturally is what we are we doing wrong…. Well apart from the obvious - old methods in new times, you mean?

You are not looking at the power of the "network", you are being constrained by the myopia of a channel.

The network is power; your content is a part of the network; a network of users powered by a database of intentions, opinions and selections… How did Google – a search company become a media company? How much of the so-called mainstream/hit driven content does it boast off? Virtually, none. Then how is Google becoming relevant and.. dominant? Simple - it has the database.: a collection of values derived by leveraging user interaction. A online video platform that is able to capture the value from the hyper-distribution within the edge network is a big part of the answer. We still have to see one that does that.. and here is some criticism after throwing some love at them – even Google has not been able to come up with.

The trickling down economy is trickling the other way, the value chain has been reversed… whatever way you want to say it, the point is "haquely" simple: the value lies on the edge now.