Thought of looking up the word social, while contemplating on trying to define the "We" in We are India. "We" definitely includes the element - social in it... I mean we are far more social than Youtube - with one click you can share the videos on WAI with your friends in different social networks. We are starting to engage in a social marketing campaign to promote movies that I believe rise above the conventional movies that one sees on every other medium. Social comes from the Latin word socialis "to comrade or partner." Hence, weareindia…
Now while on social networks here is a 850 million American dollars (has it started to mean less?) question: did AOL make a huge blunder in buying strategy little too late?. Did it pay a bigger price a little too late? I mean AOL was the bomb, an ISP whose USP was the fact it provided a social networking framework: chat rooms, instant messaging, emails from other members, groups and even home pages… sounds very familiar doesn't it? The elements that are present in every other successful social networks – Facebook and MySpace included. The elements in lacked? The ability to let us actually see social network itself: a web of how we relate to others. It is a question that can still be explored further: what did AOL lack that Facebook has?
We have not completely started utilizing the power of these social network… walking through Sather Gate I am often handed flyers by different student organizations and for campus events… the student government body was getting elected recently, so it was definitely a busy season of banners. I was hoping to see at least one banner that had added the very useful: "find me on Facebook at:"
To say that the way we interact has been changed fundamentally forever would be understating it… so if I may take it further… we have build these networks… now watch as they start building us…
Anyways, what are you doing right now?
