While in transit on my honeymoon, I picked up Time's latest issue with Billy G on the cover talking about Creative Capitalism… which begs the question – what am I doing reading on my honeymoon. But you see, the W (W = wife, with a marked reference to George W. Bush – a conservative who is a spending liberal, just like my wife) and I have a prenupt that states in paragraph 5, line 12 – "It is okay for Riff to get distracted from Bill Gates and Katrina Kaif."
Anyways getting back to "creative capitalism", after reading the very well written piece I sent a note to my visionary CEO: "Gates met Haque." Haque being Umair Haque, the edge guru who had called to attention the huge market that exists outside the immediate core; some refer to it as the market at the bottom of the pyramid. I, too had written about how the new Gates needs to focus on the edge to fulfill his philanthropic ambitions… but apparently Gates (being Gates) was already doing exactly that. And I being I and not having access to Gates' mind and his Calagenda (maybe he uses MS Exchange) did not know that. What I absorbed:
- The bottom of the pyramid is a huge (read $5 trillion in purchasing power) market that is currently being underserved.
- Serving that market is financially rewarding and brings with certain intangibles… read PR and dedicated employees.
- Moving the bottom to the middle ("the strength of a strong middle class" say the Republicans) is systemic growth.
But there are minds out there that can absorb more, and people out there that can do more… so this honeymoon or weekend, think of ways on how one can get more creative about capitalism… because there is profit to made and lives to be bettered.
It is back to the beach for me.